The State of Permanent Makeup in the US (2026)

Permanent makeup has moved from a niche service to a mainstream beauty category. This report summarizes what the PMUBook directory shows about where artists are, what they offer, and how pricing varies across the country.

Brows remain the core of the market — microblading, powder, and combination brows together account for the large majority of services offered — with lip blush and lash enhancement growing as established add-ons.

Pricing varies widely by metro and by artist experience. The ranges we publish on each city and treatment page are derived from this data and updated as the directory grows.