Research
The State of Permanent Makeup in the US (2026)
Quick answer
Brows - microblading, powder, and combination - make up most of the US PMU market, with lip blush and lash enhancement growing as add-ons; pricing varies widely by metro and artist experience.
Permanent makeup has moved from a niche service to a mainstream beauty category. This report summarizes what the PMUBook directory shows about where artists are, what they offer, and how pricing varies across the country.
Brows remain the core of the market - microblading, powder, and combination brows together account for the large majority of services offered - with lip blush and lash enhancement growing as established add-ons.
Pricing varies widely by metro and by artist experience. The ranges we publish on each city and procedure page are derived from this data and updated as the directory grows.
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Founder, PMUBook
Damien Porter is the founder of PMUBook. He leads the company's research into the US permanent makeup market - pricing, demand, and supply - built from the largest structured directory of PMU artists in the country.
