Pure Beauty Esthetics specializes in microblading and permanent makeup services, with particular focus on eyebrow work, and also offers facial treatments. Customers consistently report satisfaction with the precision and natural-looking results of the microblading and permanent makeup services, noting that results remain positive long-term with touch-ups, and that the practitioner adapts work to individual facial features and coloring. The atmosphere is described as comfortable and relaxing, with clients appreciating the professional approach and lack of aggressive sales tactics.
AI summary of recent reviews - not a verbatim quote.
Pure Beauty Esthetics is a permanent makeup studio in Santa Cruz, CA, offering areola tattoo, microblading.
Amenities & details
Payments
Debit cards
Credit cards
NFC mobile payments
Accessibility
Wheelchair accessible entrance
Wheelchair accessible restroom
Wheelchair accessible parking lot
What these procedures are
Areola Tattoo+
Areola tattoo (areola restoration) is a specialized paramedical procedure that recreates the look of a natural areola - most often as part of recovery after breast surgery. It restores color, dimension, and definition.
It is typically completed over one to two sessions by an artist trained in paramedical work.
Microblading+
Microblading is a manual tattooing technique that deposits pigment in fine, hair-like strokes to mimic the look of natural brow hairs. It's best suited to people who want a defined-but-natural shape and have normal-to-dry skin.
A full result is built over two appointments - the initial session and a touch-up six to eight weeks later - and typically lasts one to three years before a refresh is recommended.
Pricing
Areola Tattoo· per session
$250-$800
Microblading· initial + 6-8 week touch-up
$350-$700
Typical Santa Cruz ranges for guidance - confirm exact prices with Pure Beauty Esthetics.
Pure Beauty Esthetics: FAQs
How much does permanent makeup cost in Santa Cruz?
Across the permanent makeup procedures offered in Santa Cruz, prices typically run from about $250 to $800, depending on the procedure, the artist's experience, and whether a touch-up is included. Brow procedures - microblading, nano, powder, and combination brows - usually sit at the lower-to-middle of that range, while lip tattoo and specialist paramedical work such as areola tattoo or scalp micropigmentation run higher. Most quoted prices cover a complete result (an initial session plus the touch-up that perfects it six to eight weeks later) rather than a single visit, so compare what each quote includes. Use these as guidance figures - the only accurate price is the one an artist gives you after a consultation, as it varies with your skin, the detail you want, and any correction of previous work.
What's the most popular permanent makeup procedure in Santa Cruz?
Brows are the core of permanent makeup in Santa Cruz and everywhere else - microblading, nano, powder, and combination brows are the most-requested procedures, chosen to define, fill, or reshape the brows with results suited to different skin types. Specialist paramedical work - such as scalp micropigmentation, areola tattoo, and scar camouflage - serves more specific needs. You can explore every procedure offered locally in the sections above, each with the artists who provide it.
Which brow procedure is right for me in Santa Cruz?
It comes down to your skin type and the look you want. Microblading creates fine, hair-like strokes with a hand tool and reads the most natural, but suits normal-to-dry skin best. Nano brows make similar strokes with a single-needle machine that's gentler and holds better on oily and mature skin. Powder (or ombré) brows build a soft, shaded, makeup-look fill that wears especially well on oily and combination skin. Combination brows pair crisp strokes at the front with powder shading through the body for a versatile middle ground. There's no single "best" - the right choice depends on your skin, and a good Santa Cruz artist recommends a technique after seeing it at a consultation rather than selling you one in advance.
How long does permanent makeup last?
It depends on the procedure. Brow work - microblading, nano, powder, and combination brows - generally lasts one to three years; lip tattoo often lasts two to four years; eyeliner tattoo one to three years; and scalp micropigmentation several years with periodic top-ups. All permanent makeup is semi-permanent by design: the pigment sits in the upper skin and fades gradually, which lets your look stay current as styles and your face change over time. How long yours lasts depends most on your skin type (oilier skin fades faster), sun exposure, and skincare - exfoliating acids and retinoids speed fading, while daily SPF extends it. A maintenance touch-up every one to two years keeps color looking fresh.
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What is areola tattoo?
Areola tattoo (areola restoration) is a specialized paramedical procedure that recreates the look of a natural areola - most often as part of recovery after breast surgery. It restores color, dimension, and definition. It is typically completed over one to two sessions by an artist trained in paramedical work. It's most often the final step of breast reconstruction after a mastectomy, helping restore a natural appearance, and is done by an artist trained in paramedical work, frequently alongside your surgeon's care.
Is permanent makeup safe?
Performed by a licensed, properly trained artist in a clean, regulated studio, permanent makeup is a well-established and low-risk cosmetic procedure. The key safety factors are single-use sterile needles, a hygienic dedicated workspace, and an artist who follows bloodborne-pathogen and local licensing requirements. A good artist reviews your medical history, may recommend a patch test if you have sensitive skin or known allergies, and gives clear aftercare to prevent infection while the skin heals. The main risks - infection, allergic reaction, or simply being unhappy with the shape or color - rise sharply with unlicensed or undertrained operators. That's exactly why checking credentials, hygiene standards, and healed portfolio work matters before you book, and why every Santa Cruz artist here links to their profile and reviews.
Does permanent makeup hurt?
Most clients describe permanent makeup as mild discomfort rather than pain - more pressure and light scratching than anything sharp. Artists apply a topical numbing cream before and often during the procedure, which keeps most people comfortable throughout. Sensitivity varies from person to person and by the area treated: lip tattoo and the lash line tend to feel more sensitive than brows, and many people are more sensitive around their menstrual cycle. A session usually takes one to two hours, much of it spent mapping and designing the shape rather than tattooing. If you're anxious about discomfort, raise it at your consultation - your artist can adjust the numbing and the pace to suit you.
How should I prepare for a permanent makeup appointment?
A little preparation helps your result heal cleanly, whichever procedure you book. For 24-48 hours beforehand, avoid alcohol and caffeine and - with your doctor's okay - blood thinners such as aspirin and fish oil, as these increase bleeding and make numbing less effective. In the week before, pause retinoids and exfoliating acids near the area, and don't wax, tint, or have strong facials right beforehand. Don't schedule it just before a holiday or big event, since the area needs a couple of weeks to heal and settle. Bring inspiration photos, and tell your artist about any medications, allergies, skin conditions, or (for lip tattoo) a history of cold sores at the consultation, so they can plan safely.
What is the healing process like?
Healing follows a predictable arc for most permanent makeup. The color looks boldest for the first few days, then the area lightly flakes and peels over roughly a week - do not pick it, as that pulls pigment out and risks patchiness. Next comes a brief stage where the color seems to fade or almost vanish ("ghosting"), which worries people but is normal; over the following two to four weeks the true, softer color blooms back as the deeper layers settle. Most procedures look their best by four to six weeks, which is when the touch-up is done. Throughout, keep the area clean and dry, avoid heavy sweating, swimming, saunas, and direct sun, and use only the aftercare your artist provides.
Do I need a touch-up appointment?
Yes - most brow and lip procedures are designed as a two-step result. The initial session establishes the shape and color, and a touch-up six to eight weeks later refines it once the skin has healed and you can see how the pigment settled. Almost every Santa Cruz studio includes that first touch-up in the quoted price, so it isn't an extra cost - confirm when you book. After that, an occasional maintenance touch-up (typically every one to two years) keeps the result looking fresh; this is usually charged separately at a reduced rate. Skipping the first touch-up isn't recommended, as healed pigment often needs minor balancing for the most natural finish.
Can permanent makeup be removed or corrected?
Yes. Because permanent makeup fades over time, small changes are often made at a touch-up or a future refresh. To change more - or to remove old, dark, or misshapen work - existing pigment can be lightened with saline or laser removal over several sessions, then re-worked once the skin recovers. This is specialist work: choose an artist experienced specifically in correction or removal, share clear photos at a consultation, and expect a realistic, staged plan rather than a one-visit fix. Removing or covering previous work usually costs more than a fresh result, so it's worth getting the first one right by choosing your artist carefully.
How do I choose the best permanent makeup artist in Santa Cruz?
Start with healed portfolio work, not fresh results - healed photos show how an artist's pigment and shape actually settle after a few weeks, which is what you'll live with day to day. Check the artist is licensed and works in a clean, dedicated studio, and read recent reviews for consistency rather than relying on a single glowing comment. Look for a portfolio with results on skin tones and features similar to yours, then book a consultation to discuss shape, color, and your skin type before committing. Compare a few Santa Cruz artists side by side on style, price, and availability. Every artist on this page has a profile with their portfolio, ratings, procedures, and contact details, so you can shortlist and book directly with no booking fee.
How do I book a permanent makeup artist in Santa Cruz?
Every artist on this page has a profile with their portfolio, reviews, services, and contact details, so you can compare Santa Cruz artists and book directly - with no booking fee. Most recommend a short consultation first to agree the shape, color, and the right procedure for your skin before your appointment.
