Customers consistently praise the eyebrow shaping and tinting services, with multiple reviewers noting the owner Loula's professionalism, thoroughness in explaining procedures, and ability to deliver satisfactory results. The studio atmosphere receives frequent mention for being clean, well-maintained, aesthetically pleasing, and creating a relaxing environment that clients compare to a spa experience. Reviewers highlight the personable approach and genuine care shown toward clients, with several indicating they are repeat customers or plan to return.
AI summary of recent reviews - not a verbatim quote.
Work by Athenas Brows & Beauty
Brows
Eyeliner Tattoo
Studio & team
More photos
About Athenas Brows & Beauty
Athenas Brows & Beauty in Hollywood, FL specializes in permanent makeup services designed to enhance and define your natural features. With a 4.9 Google rating across 101 reviews, the studio has earned a strong reputation for quality and client satisfaction. The welcoming, fully accessible facility offers convenient amenities including free parking, online booking, and flexible payment options to make your visit seamless.
Amenities & details
Parking
Free parking lot
Payments
Debit cards
Credit cards
Planning
Appointment required
Amenities
Restroom
Accessibility
Wheelchair accessible entrance
Wheelchair accessible restroom
Wheelchair accessible parking lot
Permanent makeup in Hollywood
Athenas Brows & Beauty serves the Hollywood, Florida community with professional permanent makeup services. The studio's 4.9-star rating reflects strong client satisfaction and trust in the Hollywood area. With accessible facilities, free parking, and online booking, the studio provides convenient, high-quality PMU services tailored to the local clientele.
Athenas Brows & Beauty: FAQs
How much does permanent makeup cost in Hollywood?
Prices vary by procedure and artist in Hollywood. Each artist's profile lists their services and contact details, so you can confirm exact prices directly before booking. As a guide, most quoted prices cover a complete result - an initial session plus a touch-up - rather than a single visit, so check what each quote includes when you compare.
What's the most popular permanent makeup procedure in Hollywood?
Brows are the core of permanent makeup in Hollywood and everywhere else, chosen to define, fill, or reshape the brows with results suited to different skin types. You can explore every procedure offered locally in the sections above, each with the artists who provide it.
How long does permanent makeup last?
It depends on the procedure. Brow work - microblading, nano, powder, and combination brows - generally lasts one to three years; lip tattoo often lasts two to four years; eyeliner tattoo one to three years; and scalp micropigmentation several years with periodic top-ups. All permanent makeup is semi-permanent by design: the pigment sits in the upper skin and fades gradually, which lets your look stay current as styles and your face change over time. How long yours lasts depends most on your skin type (oilier skin fades faster), sun exposure, and skincare - exfoliating acids and retinoids speed fading, while daily SPF extends it. A maintenance touch-up every one to two years keeps color looking fresh.
Is permanent makeup safe?
Performed by a licensed, properly trained artist in a clean, regulated studio, permanent makeup is a well-established and low-risk cosmetic procedure. The key safety factors are single-use sterile needles, a hygienic dedicated workspace, and an artist who follows bloodborne-pathogen and local licensing requirements. A good artist reviews your medical history, may recommend a patch test if you have sensitive skin or known allergies, and gives clear aftercare to prevent infection while the skin heals. The main risks - infection, allergic reaction, or simply being unhappy with the shape or color - rise sharply with unlicensed or undertrained operators. That's exactly why checking credentials, hygiene standards, and healed portfolio work matters before you book, and why every Hollywood artist here links to their profile and reviews.
Worth the short drive
Permanent makeup within a 30-minute drive of Hollywood
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Does permanent makeup hurt?
Most clients describe permanent makeup as mild discomfort rather than pain - more pressure and light scratching than anything sharp. Artists apply a topical numbing cream before and often during the procedure, which keeps most people comfortable throughout. Sensitivity varies from person to person and by the area treated: lip tattoo and the lash line tend to feel more sensitive than brows, and many people are more sensitive around their menstrual cycle. A session usually takes one to two hours, much of it spent mapping and designing the shape rather than tattooing. If you're anxious about discomfort, raise it at your consultation - your artist can adjust the numbing and the pace to suit you.
How should I prepare for a permanent makeup appointment?
A little preparation helps your result heal cleanly, whichever procedure you book. For 24-48 hours beforehand, avoid alcohol and caffeine and - with your doctor's okay - blood thinners such as aspirin and fish oil, as these increase bleeding and make numbing less effective. In the week before, pause retinoids and exfoliating acids near the area, and don't wax, tint, or have strong facials right beforehand. Don't schedule it just before a holiday or big event, since the area needs a couple of weeks to heal and settle. Bring inspiration photos, and tell your artist about any medications, allergies, skin conditions, or (for lip tattoo) a history of cold sores at the consultation, so they can plan safely.
What is the healing process like?
Healing follows a predictable arc for most permanent makeup. The color looks boldest for the first few days, then the area lightly flakes and peels over roughly a week - do not pick it, as that pulls pigment out and risks patchiness. Next comes a brief stage where the color seems to fade or almost vanish ("ghosting"), which worries people but is normal; over the following two to four weeks the true, softer color blooms back as the deeper layers settle. Most procedures look their best by four to six weeks, which is when the touch-up is done. Throughout, keep the area clean and dry, avoid heavy sweating, swimming, saunas, and direct sun, and use only the aftercare your artist provides.
Do I need a touch-up appointment?
Yes - most brow and lip procedures are designed as a two-step result. The initial session establishes the shape and color, and a touch-up six to eight weeks later refines it once the skin has healed and you can see how the pigment settled. Almost every Hollywood studio includes that first touch-up in the quoted price, so it isn't an extra cost - confirm when you book. After that, an occasional maintenance touch-up (typically every one to two years) keeps the result looking fresh; this is usually charged separately at a reduced rate. Skipping the first touch-up isn't recommended, as healed pigment often needs minor balancing for the most natural finish.
Can permanent makeup be removed or corrected?
Yes. Because permanent makeup fades over time, small changes are often made at a touch-up or a future refresh. To change more - or to remove old, dark, or misshapen work - existing pigment can be lightened with saline or laser removal over several sessions, then re-worked once the skin recovers. This is specialist work: choose an artist experienced specifically in correction or removal, share clear photos at a consultation, and expect a realistic, staged plan rather than a one-visit fix. Removing or covering previous work usually costs more than a fresh result, so it's worth getting the first one right by choosing your artist carefully.
How do I choose the best permanent makeup artist in Hollywood?
Start with healed portfolio work, not fresh results - healed photos show how an artist's pigment and shape actually settle after a few weeks, which is what you'll live with day to day. Check the artist is licensed and works in a clean, dedicated studio, and read recent reviews for consistency rather than relying on a single glowing comment. Look for a portfolio with results on skin tones and features similar to yours, then book a consultation to discuss shape, color, and your skin type before committing. Compare a few Hollywood artists side by side on style, price, and availability. Every artist on this page has a profile with their portfolio, ratings, procedures, and contact details, so you can shortlist and book directly with no booking fee.
How do I book a permanent makeup artist in Hollywood?
Every artist on this page has a profile with their portfolio, reviews, services, and contact details, so you can compare Hollywood artists and book directly - with no booking fee. Most recommend a short consultation first to agree the shape, color, and the right procedure for your skin before your appointment.
