Permanent makeup · Urbandale, IA
Urbandale has 7 permanent makeup studios listed on PMUBook, averaging 4.65★ across 713 client reviews. The most common procedures are microblading. 5 of the 7 studios accept online bookings.
The directory
Showing 7 of 7 artists
3310 100th St, Urbandale, IA, 50322
Salon specializing in eyelash extensions and brow shaping, plus tinting services.
3270 100th St, Urbandale, IA, 50322
Hair salon, plus massage and facial services.
8066 Douglas Ave, Urbandale, IA, 50322
Appointments are recommended at this beauty salon.
By neighbourhood
Beauty Brows & Lashes is the permanent makeup studio listed in Oakwood Haven at 4.0★.
Safety & licensing
Iowa licenses permanent makeup directly - the Department of Inspections, Appeals and Licensing requires a permit to practice tattooing, permanent makeup, or microblading, so PMU is named, not left to interpretation. Artists complete bloodborne pathogen and first aid training and hold a tattoo artist permit, and studios need an establishment permit and must meet the state's health and safety requirements. Look for an artist with a current DIAL permit working in a permitted establishment.
Source: Iowa Department of Inspections, Appeals and Licensing (DIAL)
Across the permanent makeup procedures offered in Urbandale, prices typically run from about $350 to $700, depending on the procedure, the artist's experience, and whether a touch-up is included. Brow procedures - microblading, nano, powder, and combination brows - usually sit at the lower-to-middle of that range, while lip tattoo and specialist paramedical work such as areola tattoo or scalp micropigmentation run higher. Most quoted prices cover a complete result (an initial session plus the touch-up that perfects it six to eight weeks later) rather than a single visit, so compare what each quote includes. Use these as guidance figures - the only accurate price is the one an artist gives you after a consultation, as it varies with your skin, the detail you want, and any correction of previous work.
Brows are the core of permanent makeup in Urbandale and everywhere else - microblading, nano, powder, and combination brows are the most-requested procedures, chosen to define, fill, or reshape the brows with results suited to different skin types. You can explore every procedure offered locally in the sections above, each with the artists who provide it.
It comes down to your skin type and the look you want. Microblading creates fine, hair-like strokes with a hand tool and reads the most natural, but suits normal-to-dry skin best. Nano brows make similar strokes with a single-needle machine that's gentler and holds better on oily and mature skin. Powder (or ombré) brows build a soft, shaded, makeup-look fill that wears especially well on oily and combination skin. Combination brows pair crisp strokes at the front with powder shading through the body for a versatile middle ground. There's no single "best" - the right choice depends on your skin, and a good Urbandale artist recommends a technique after seeing it at a consultation rather than selling you one in advance.
It depends on the procedure. Brow work - microblading, nano, powder, and combination brows - generally lasts one to three years; lip tattoo often lasts two to four years; eyeliner tattoo one to three years; and scalp micropigmentation several years with periodic top-ups. All permanent makeup is semi-permanent by design: the pigment sits in the upper skin and fades gradually, which lets your look stay current as styles and your face change over time. How long yours lasts depends most on your skin type (oilier skin fades faster), sun exposure, and skincare - exfoliating acids and retinoids speed fading, while daily SPF extends it. A maintenance touch-up every one to two years keeps color looking fresh.
Performed by a licensed, properly trained artist in a clean, regulated studio, permanent makeup is a well-established and low-risk cosmetic procedure. The key safety factors are single-use sterile needles, a hygienic dedicated workspace, and an artist who follows bloodborne-pathogen and local licensing requirements. A good artist reviews your medical history, may recommend a patch test if you have sensitive skin or known allergies, and gives clear aftercare to prevent infection while the skin heals. The main risks - infection, allergic reaction, or simply being unhappy with the shape or color - rise sharply with unlicensed or undertrained operators. That's exactly why checking credentials, hygiene standards, and healed portfolio work matters before you book, and why every Urbandale artist here links to their profile and reviews.
Most clients describe permanent makeup as mild discomfort rather than pain - more pressure and light scratching than anything sharp. Artists apply a topical numbing cream before and often during the procedure, which keeps most people comfortable throughout. Sensitivity varies from person to person and by the area treated: lip tattoo and the lash line tend to feel more sensitive than brows, and many people are more sensitive around their menstrual cycle. A session usually takes one to two hours, much of it spent mapping and designing the shape rather than tattooing. If you're anxious about discomfort, raise it at your consultation - your artist can adjust the numbing and the pace to suit you.
A little preparation helps your result heal cleanly, whichever procedure you book. For 24-48 hours beforehand, avoid alcohol and caffeine and - with your doctor's okay - blood thinners such as aspirin and fish oil, as these increase bleeding and make numbing less effective. In the week before, pause retinoids and exfoliating acids near the area, and don't wax, tint, or have strong facials right beforehand. Don't schedule it just before a holiday or big event, since the area needs a couple of weeks to heal and settle. Bring inspiration photos, and tell your artist about any medications, allergies, skin conditions, or (for lip tattoo) a history of cold sores at the consultation, so they can plan safely.
Healing follows a predictable arc for most permanent makeup. The color looks boldest for the first few days, then the area lightly flakes and peels over roughly a week - do not pick it, as that pulls pigment out and risks patchiness. Next comes a brief stage where the color seems to fade or almost vanish ("ghosting"), which worries people but is normal; over the following two to four weeks the true, softer color blooms back as the deeper layers settle. Most procedures look their best by four to six weeks, which is when the touch-up is done. Throughout, keep the area clean and dry, avoid heavy sweating, swimming, saunas, and direct sun, and use only the aftercare your artist provides.
Yes - most brow and lip procedures are designed as a two-step result. The initial session establishes the shape and color, and a touch-up six to eight weeks later refines it once the skin has healed and you can see how the pigment settled. Almost every Urbandale studio includes that first touch-up in the quoted price, so it isn't an extra cost - confirm when you book. After that, an occasional maintenance touch-up (typically every one to two years) keeps the result looking fresh; this is usually charged separately at a reduced rate. Skipping the first touch-up isn't recommended, as healed pigment often needs minor balancing for the most natural finish.
Yes. Because permanent makeup fades over time, small changes are often made at a touch-up or a future refresh. To change more - or to remove old, dark, or misshapen work - existing pigment can be lightened with saline or laser removal over several sessions, then re-worked once the skin recovers. This is specialist work: choose an artist experienced specifically in correction or removal, share clear photos at a consultation, and expect a realistic, staged plan rather than a one-visit fix. Removing or covering previous work usually costs more than a fresh result, so it's worth getting the first one right by choosing your artist carefully.
Start with healed portfolio work, not fresh results - healed photos show how an artist's pigment and shape actually settle after a few weeks, which is what you'll live with day to day. Check the artist is licensed and works in a clean, dedicated studio, and read recent reviews for consistency rather than relying on a single glowing comment. Look for a portfolio with results on skin tones and features similar to yours, then book a consultation to discuss shape, color, and your skin type before committing. Compare a few Urbandale artists side by side on style, price, and availability. Every artist on this page has a profile with their portfolio, ratings, procedures, and contact details, so you can shortlist and book directly with no booking fee. Well-reviewed Urbandale studios like Lash Love Beauty Bar and Art of Life Salon & Spa are a natural place to start your shortlist.
Every artist on this page has a profile with their portfolio, reviews, services, and contact details, so you can compare Urbandale artists and book directly - with no booking fee. Most recommend a short consultation first to agree the shape, color, and the right procedure for your skin before your appointment. Studios such as Lash Love Beauty Bar take enquiries straight from their PMUBook profile.
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