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How to choose a permanent makeup artist
Quick answer
Look at an artist's healed work (not day-one photos), confirm they're licensed and work in a clean dedicated space, read recent reviews, and compare a few artists before you book.
Look at healed work, not day-one photos
The single most useful thing you can do is look at an artist's healed work - not just fresh, day-of photos. Healed results show how the pigment settles weeks later, which is what you'll actually live with.
Check licensing and hygiene
Check that the artist is licensed and works in a clean, dedicated space. Read recent reviews, and ask to see examples on skin and brows similar to yours. A consultation before booking is normal and worth doing.
Compare a few artists
Compare a few artists side by side on style, price, and availability. Every PMUBook profile links to portfolios, reviews, and contact details so you can shortlist quickly.
Find an artist
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Permanent makeup artist · Licensed PMU artist
Elena Cruz is a licensed permanent makeup artist specializing in microblading, powder brows, and lip blush. She writes practitioner guides for PMUBook on technique, aftercare, and choosing an artist.
