Elena Cruz
Permanent makeup artist
Licensed PMU artist · 9 years' experience
Elena Cruz is a licensed permanent makeup artist specializing in microblading, powder brows, and lip blush. She writes practitioner guides for PMUBook on technique, aftercare, and choosing an artist.
Her work focuses on natural, skin-type-appropriate results and honest client education.
Articles
By Elena Cruz
Learn
Microblading aftercare: a practitioner's guide
What to do (and avoid) in the days after microblading so your brows heal evenly and the pigment settles the way it should.
Elena Cruz · May 12, 2026
Learn
Powder brows vs microblading: which is right for you?
The honest difference between the two most popular brow techniques — and how skin type usually decides it.
Elena Cruz · April 28, 2026
Learn
How to choose a permanent makeup artist
Healed portfolios, licensing, hygiene, and the questions worth asking before you book.
Elena Cruz · April 10, 2026